Welcome to Scale City

We specialize in taking your brand to the next level.

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At Online Impact, we design tailored growth strategies for DTC brands, leveraging paid social, Google Ads, YouTube, and creative content to drive profitable growth.

From startups to nine-figure brands, we deliver scalable, measurable results.

Services we provide

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Includes Facebook, Instagram, TikTok, Snapchat, LinkedIn, Pinterest and X.

Paid Social

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We create, monitor and continually test the best ways Google and YouTube can fit in the media mix to help us profitably acquire customers.

Paid Search + YouTube

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Converting Creative

Our specialty is not only to develop a creative strategy, but also create the ads to get people to convert.

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UGC Management

Allow us to source & work with creators to deliver you consistent, quality ads without the sourcing headache.

What people are saying

  • A black-and-white picture of Andrew Foxwell, wearing sunglasses and smiling, on a nature background.

    “Mike is a rare blend of both educator and advertiser. He technically understands how to media buy at the highest level and explain it so it makes sense to anyone. If I had ad dollars to deploy, I would trust Mike 100%”

    Andrew Foxwell, Head of Foxwell Digital

  • A black-and-white picture of Connor Rolain, posing in a professional photography setting, wearing a black t-shirt.

    “Mike is a thorough and thoughtful marketer and operator, from diagnosis to strategy to execution. He is an excellent strategist and tactician across paid media, ad creative, landing pages, analytics, and more. It is guaranteed that Mike can help your brand in one way or another.”

    Connor Rolain, Head of Growth @ HexClad

  • A black-and-white picture of Zach Isaak, wearing a black t-shirt with a river and mountain background.

    “Meta performance been rough for most brands so far in 2024, but we’re still up 100% year over year. Mike and the team at Online Impact are crushing it for us and really understand paid social at the absolute highest level.”

    Zach Isaak, Founder @ The Uzzle

  • A black-and-white picture of Ross Greenberg, smiling and wearing a black t-shirt, on a city with people around.

    “Mike and team excel at analyzing your paid funnels to optimize for efficiency and growth. I've worked with Mike on numerous brands where his expertise in paid social and creative strategy have helped profitably scale to new levels. Online Impact examines each account from a holistic perspective and optimize carefully as if it were their own dollars being spent.”

    Ross Greenberg, Growth Consultant

A black-and-white photo of Mike Lukas, founder of Online Impact, wearing a white t-shirt and smiling on a professional photography setting.

Mike Lukas, Founder & Growth Marketer

There is no “one size fits all” approach to growth. Growth looks different for each business.

We specialize in curating a marketing strategy that best suits your business’ goals. Whether you have never spent a dollar on paid ads, or are a 9-figure brand, we have experience in all levels of scale and are here to help you efficiently scale.

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Let's work together!

Let's work together!